Miss Dior has invited ViDe to design an immersive experience for the Singapore Changi Airport Popup store.
A giant installation of Miss Dior bow and replication perfume bottle decoration, alongside elegance and contemporary edge, captivates the next generation of beauty enthusiasts.
For the lighting activation,

1. The light below the bottle of the three pillars will turn off when the guest picks up the bottle in the middle.
2. When the guest puts down the bottle on the pillar, the light below the bottle of the three pillars will be on and the light of the tunnel will be dimmed for a few seconds. The customer can walk into the tunnel and be ready to watch the lighting show.
3. When the light effect is activated, the light will be lit up from the front to the back. Each arch will light up in white from the front to the back.

At the opening ceremony, when Travel Retail Managing Director Catherine Sauvage presses the perfume bottle, an illuminating celebration will light up a twirl over the giant perfume.