The iconic French beer brand 1664 has teamed up with urban fashion powerhouse CLOT to make a bold splash at ComplexCon Hong Kong Marketplace, delivering a celebration unlike any other. Get ready for an exclusive pop-up event that fuses cutting-edge technology with streetwear flair, featuring immersive experiences and one-of-a-kind collaborative merchandise. To bring this vision to life, 1664’s brand agency tapped the expertise of the ViDe Team, who’ve crafted a jaw-dropping interactive experience powered by advanced 3D avatar modeling and AI technology. Following its electrifying debut, this campaign is set to take Asia by storm, rolling out to Hong Kong, Singapore, Malaysia, and Vietnam in the months ahead.

A Fusion of Innovation and Style
This isn’t just a brand collaboration—it’s a playground of creativity where technology meets individuality. The ViDe Team has harnessed the power of 3D modeling and AI programming to create a standout feature: a personalized digital avatar experience. Using state-of-the-art facial detection, the AI seamlessly captures and transforms your unique features into a virtual version of yourself. From your facial structure to your vibe, this is your chance to craft a digital alter ego that’s as bold and original as you are.

This collaboration between 1664 and CLOT isn’t just about beer or fashion—it’s about pushing boundaries. The AI-powered avatar experience transforms a simple interaction into a memorable, shareable moment, blending entertainment with innovation. It’s a testament to 1664’s drive to connect with Asia’s trendsetters, offering a fresh, tech-savvy way to engage while celebrating CLOT’s urban edge.