Estée Lauder, a global leader in prestige beauty, recently unveiled its flagship Re-Nutriv eye cream at a pop-up store located in Incheon International Airport Terminal 2, Seoul, Korea. To elevate the customer experience and foster deeper engagement, Estée Lauder brand agency collaborated with Vide Insight, a specialist in interactive digital solutions. Vide Insight devised a distinctive digital engagement strategy centered around iris A.I. photography, harnessing state-of-the-art technology to promote the Re-Nutriv product in an innovative and unforgettable manner.

The Re-Nutriv eye cream stands as Estée Lauder’s premier offering, celebrated for its advanced formulation and opulent experience. As the brand’s flagship product, it epitomizes Estée Lauder’s commitment to skincare excellence. The launch at Incheon Airport was strategically designed to introduce this high-end product to a global audience, leveraging the airport’s prominence as a major international travel hub.

Vide Insight incorporated iris photography as a pivotal element of the digital engagement. This cutting-edge technology captures the intricate patterns of an individual’s iris, forging a personalized and intimate connection with the brand. By drawing parallels between the unique details of the iris and the meticulous craftsmanship of the Re-Nutriv eye cream, the experience subtly underscored the product’s features and benefits. This nuanced approach to soft selling enabled customers to engage with the brand on a profound level, cultivating a sense of exclusivity and personalization.

Complementing the iris photography, Vide Insight integrated artificial intelligence to produce surreal portraits of the Re-Nutriv product. Utilizing sophisticated AI algorithms, the system generated artistic, dream-like images that accentuated the product’s elegance and sophistication. These surreal portraits not only mesmerized the audience but also functioned as shareable content, prompting customers to disseminate their experiences across social media platforms. This tactic aligned seamlessly with the 2025 brand event trend of leveraging AI to generate buzz and amplify digital engagement.

The digital engagement strategy crafted by Vide Insight for Estée Lauder’s Re-Nutriv launch proved to be exceptionally successful. By synergizing iris photography with AI-generated surreal portraits, the campaign delivered a unique and memorable experience that deeply resonated with customers. The incorporation of cutting-edge technology not only spotlighted the innovative essence of the Re-Nutriv eye cream but also positioned Estée Lauder as a visionary brand within the luxury beauty sector. This showcase exemplifies Vide Insight’s proficiency in developing immersive digital experiences that bolster brand engagement and foster customer loyalty.

Brand /
Estee Lauder Travel Retail Korea

Role /
Design Adaptation
Program Development
Hardware Technical installation