Vide Insight, a pioneer in interactive retail technology, recently teamed up with BVLGARI Travel Retail to elevate the launch of Eau Parfumée, a celebrated heritage icon from Bvlgari Parfum, at the Shilla Duty Free perfume counter in Hong Kong International Airport. Tasked with creating a memorable customer experience, Vide Insight developed an innovative tablet digital game that seamlessly blends entertainment with product discovery.
This custom-designed game, hosted on tablets at the perfume counter, introduces customers to Eau Parfumée through simple yet captivating interactions. Players are invited to explore the perfume’s main fragrance notes—its top, heart, and base components—through intuitive touch-based gameplay. By presenting these key elements in an engaging format, the game offers an educational glimpse into the artistry behind this iconic scent, making it both accessible and enjoyable for travelers.
Upon completing the game, customers can scan a QR code to claim a digital perfume card, an exclusive reward that enhances their connection to Eau Parfumée. This digital keepsake provides additional details about the fragrance and may include special offers or samples, adding further value to the experience.
Positioned strategically at the Shilla Duty Free perfume counter in Hong Kong International Airport, the tablet game leverages the bustling travel retail environment to maximize reach and impact. This creative initiative not only boosts customer engagement but also reinforces BVLGARI’s brand presence, transforming a routine shopping moment into an interactive journey.
Vide Insight’s collaboration with BVLGARI Travel Retail exemplifies their expertise in crafting digital solutions that resonate in luxury retail settings. By spotlighting Eau Parfumée through this inventive game, they have redefined customer interaction, driving both product awareness and loyalty in one of the world’s busiest travel hubs.
Brand /
BVLGARI Perfume Travel Retail
Role /
Design Adaptation
Program Development
Hardware Technical installation
