On November 5th, Nippon Paint made a significant return to the China International Import Expo (CIIE), strategically aligning with China’s drive for new economic growth points through emerging pillar industries. Central to their presence was the promotion of “building safe, comfortable, green, and smart ‘Good Homes’ (好房子),” a vision deeply resonant with national development goals.

To effectively highlight Nippon Paint’s commitment to fostering high-quality development within the Chinese market, the ViDe Team was instrumental in developing an engaging interactive game and on-site activation. This initiative aimed to create a memorable and informative experience for all participants.

A key feature was an interactive game where visitors could touch the screen to activate a dynamic demonstration. This game vividly showcased how innovative solutions, such as Nippon’s Photocatalytic Paint Nano-Purify™ (立邦漆光催化塗層 – 納米清潔™), actively tackle common indoor pollutants like formaldehyde, viruses, and bacteria, thereby contributing to healthier and more comfortable living spaces. Complementing this, an introductory video played on a loop, offering deeper insights into Nippon Paint’s advanced technologies and sustainable practices.