City Of Dream

To welcome the Year of the Horse, City of Dreams Macau commissioned the ViDe team to bridge the physical and digital worlds through a bespoke Web-based Augmented Reality (Web AR) campaign. Spanning three key locations—one indoor and two outdoor—this activation transformed traditional sculptures into dynamic, interactive landmarks.

We streamlined the user journey to ensure frictionless engagement. By simply scanning a location-specific QR code, guests were instantly transported to a dedicated web platform—no app download required. The interface featured an intuitive tutorial for media saving, followed by secure camera integration to unlock the AR layer.

Our team developed two distinct 3D AR environmental effects tailored to the unique lighting and spatial requirements of the COD venues:Sculpture Interaction: Utilizing spatial tracking, a majestic digital horse gallops seamlessly from the physical installation, creating a high-impact “phygital” moment.Floral Enhancement: A sophisticated visual overlay of “glowing golden flowers” that envelops the user’s environment in a festive, high-definition glow. The immersive interface supported both high-speed photography and long-press video recording. To amplify the campaign’s digital footprint, all captures were optimized for instant local saving or direct sharing to social media, driving organic engagement and celebrating the Lunar New Year through a modern, tech-driven lens.