Darphin is a premium skincare brand in Estee Lauder Group. In 2022, brand marketers appoint ViDe team to produce the Chinese New Year lantern riddles mobile web campaign. Customers need to access the website through the social media channel and email, and answer the lantern riddles quiz to pass the game, when customers finish all the quiz games, can redeem the souvenirs in the retail store.
Client /
Darphin, Estee Lauder Group
Role /
User Interface Production
Animation Production
HTML Development
Mobile Web Development
Redemption Programming