BUPA is an official insurance sponsor of the 2023 Hong Kong Sevens event, brand marketing team appoints ViDe team to develop the interactive activation with OOH moving track to present a healthy lifestyle for the public. Moving track install the motion detection device to deliver the interactive experience. Visitors can touch screen the to activate the game, then visitors will join the virtual rugby battle game, through the running motion to pass the game challenge, when visitors pass the game, can get the incentive as event souvenirs. And we also produce the face detection for health A.I analyze, customers can take the selfie to get the health analysis result for information and share to social media. 

Client /
BUPA

Role /
Design Production
Unity Programming
Hardware Rental
Event Technical Support