Gucci

Vide Insight supported the regional rollout of the Gucci Beauty Éternité De Beauté launch campaign across two of Asia’s most prestigious travel retail destinations — Singapore Changi Airport (The Shilla Duty Free) and King Power Rangnam, Bangkok. The campaign marked the global travel retail debut of Gucci Beauty’s landmark foundation collection, engineered for 24-hour full-coverage wear with a transfer-resistant formula in 40 inclusive shades.

Vide Insight’s role centred on delivering a seamless digital RSVP and guest registration platform, enabling travellers to pre-book their Makeup Masterclass experience and engage with the activation ahead of their journey.

Digital RSVP System by Vide Insight — travellers pre-registered via a dedicated microsite, streamlining capacity management and enabling post-event CRM follow-up for Coty Travel Retail. Vide Insight designed and operated the RSVP and pre-registration platform for the Makeup Masterclass activations, enabling:

-Online pre-booking for Masterclass time slots across both markets
-Real-time capacity tracking and confirmation notifications to registered guests
-Data capture for Coty Travel Retail’s post-activation CRM and re-engagement workflows

Seamless bilingual UX (English / Thai / Chinese) to serve the diverse traveller demographic at both Changi and King Power

Brand/
COTY Travel Retail

Role /
Program Development
PHP Development
Technical Support