BMW

X2 DRARE Pop Up Exhibition  – Interactive Project

X2 is the 2018 new series in BMW group. Brand marketer would like to tailor made an interactive experience in exhibition to deliver the new model brand message and element. So, BMW appoint ViDe team to develop the interactive project for X2 exhibition.

“Be The One Who Dares” is the key theme in X2 exhibition. Marketers and event agency want to apply the tailor made & immersive 2 features to present X2 key message. ViDe team develop the tablet application and projection program, visitors can draw their prefer graphic and illustration; and tablet application record the image and instant connecting the projector. Thus, visitors can see immediately their tailor made art piece in X2 model and selfie with it.

 

Client / BMW
Event Agency / Imagine Lab

Role /
User Interface
IOS Application Development
Instant Projection Programming
Effect Filters for Sketchpad Interface
Hardware Device Rental and Support

Credit /
Account Servicing – Jacky Lui
Project Management – Nick Chan & Pearl Chu

 

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