BMW MyPassion DETOUR event launch in June 2020. Brand marketers appoint the ViDe team to develop the full interactive experience to deliver a new model THE 2 features and details to visitors. Customers can register personal information on the mobile web first. Then BMW WhatsApp Business will send the confirmation message to customers with event pass QR code. Customers can take their own WhatsApp to experience different interactive games.
Our team develops 5 different checkpoints when customers show the WhatsApp event QR code, can activate game checkpoint experience. The first checkpoint is the 2GC area, customers can touch the BMW ticket to activate the multi-screen experience, then customers can watch THE 2 video and animation to experience the new model. Second and third checkpoint, when customers activate the game program, can watch M Series and 3 Series details and listen to their dynamic soundtrack and voice control video. Then customers finish the checkpoint 4 & 5, WhatsApp business will blast the event customize sticker and BMW model price document for customers information.
BMW Hong Kong
User Interface & Production
Unity Game Development
WhatsApp Business Integration
Account Servicing – Sophie Yeung
Digital Producer – Nick Chan
Design – Ian Chu
Web Program – Chris Yip & Walter Leung
Game Program – Nam Chan
Post Project Video – Vicky Chui