2021 MONAT Digital Experience

BMW launch the MONAT 2021 event in the Hong Kong showroom, client approach ViDe team to develop the digital experience to deliver brand artistic experience to event visitors. Customers can register their personal information in the BMW mobile application first, and receive the digital event pass to activate the journey. The event has 5 art zone, customers can show the digital pass to record the event journey, and collect five checkpoint records to redeem the souvenirs.

Client /
Imagine Lab & BMW

Role /
User Interface & Production
HTML Development
PHP Application Development
Hardware Rental & Installation
Maintenance & Technical support

Credit /
Project Management- Nick Chan
Design Adaptation – Ian Chu
Digital Program – Chris Yip
Technical Installation – Anson So


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