BMW

BMW ///M TOWN NEVER RESTS Launch – Virtual Event Site Development

BMW is one of our key client. In 2021, brand launch the BMW ///M TOWN NEVER RESTS event and also appoints ViDe team to develop the Full Virtual Event ///M TOWN Virtual Event Site.

Visitors can browse the ///M TOWN Virtual Event Site through the BMW social channel and any digital media assets. Virtual event include the 3D M Series Model Experience visitors can check the automobile 3D model, details, feature and online test drive booking. Also, we build the virtual museum to introduce the M Series history, visitors can browse the animate and details in the museum. Integrate to online to offline part, visitors can also book and pay with credit card the offline event movie session in the virtual site. Furthermore, virtual site include the pre-booking and reserve all-new THE M3 Competition • THE M4 Competition • THE M5 Competition with BMW INDIVIDUAL colour palette and BMW M Performance models that are only available on Virtual M Town booking. Full Virtual portal include the digital tracking for marketers analyze the event traffic, online sales booking and data for campaign monitoring.


Client /
BMW Hong Kong & Imagine Lab

Role /
User Interface & Production
Animation Adaptation
Virtual Event Portal Development
360 Web Development
Server Integration

Credit /
Project Management – Nick Chan
Design Production – Ian Chu
Web Program – Benice Tang
Virtual Event Web – Chris Yip & Alex Lai

 

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