BMW ENCOUNTERS Event – The New BMW Conc. App and Limited THE M2 launch

In 2020 Nov, BMW launch the BMW ENCOUNTERS immersive experience event for The New BMW Conc. App and Limited THE M2 launch celebration.
Brand marketers appoint ViDe team to produce the digital mobile pass, customers can register to join the event through the mobile web URL and The New BMW Conc. Apps page. Customers can receive the confirmation RSVP URL from Whatsapp message. When customers arrive at the event venue K11 MUSEA, can visit different checkpoint to enjoy the immersive experience, show the digital pass QR code for the check-point scanner to unlock the game, customers need to unlock 3 check-points to redeem the event special drink.


Client /
BMW Hong Kong

Role /
User Interface & Production
Mobile Apps Web RSVP Program
Unity Game Application
Hardware Rental
Event Technical Support

Credit /
Digital Producer –  Nick Chan
Design – Ian Chu & Pinky Li
Program – Walter Cheung
Technical – Anson So





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