BMW is one of the key accounts and brand launches of the 2021 ix new model. Brand appoints ViDe team to develop the full interactive experience to present the ix feature and highlight to showroom visitors.

Customers can register their personal information in the mobile apps, then output the digital event pass to arrive at the Wan Chai showroom. And produce the 5 experience zoom to deliver the ix element.

Configurator
Customers can touch the digital screen to choose the color and preview the ix model and outlook. The digital screen also provides the ix technical spec for visitors’ information.

Benefits & Sustainability
Customers can touch the screen to activate the animation to watch the video and how BMW executes the sustainability for the environment.

Interior Projection Room
Produce the interactive projection wall to show the BMW ix interior element and texture. Customers can touch the image to activate the tutorial to introduce ix model interior material and details

ix Model Digital Test Game
We develop the digital booth set up an ix model digital test for the visitors. Visitors can show the digital pass QR code to activate the game first, then finish 8 questionnaires related to ix electric power charge to get the result of ix ranking.

Second Screen Controller
Customers can touch the 24 touch screen to control the ix model, then choose their favorite environment to showreel the ix model. The program will show the animation to present ix driving in the different environments the luxury outlook.

Client /
BMW & Imagine Lab

Role /
Design & Layout Development
Animation Production
Unity Development
Projection Response Programming
Hardware Rental
Event venue technical support