BMW

iSpace Launch Digital Experience

In 2022, BMW launches the iSpace flagship store and plans to create a digital experience in the storeroom for visitor engagement. Client appoints ViDe team to develop the digital program to deliver the iSpace concept and new model feature. We create the mobile web for visitors’ registration and digital pass creation. Visitors can take the pass to experience different checkpoints in the showroom. Also, we develop the photo selfie area, customers can take the digital photo and get the soft copy in the email. When customers finish all the checkpoints, can show the digital pass to redeem the souvenirs.

 

Client /
BMW

Role /
Design & Layout production
HTML Development
Photo Selfie Programming
Hardware Rental
Venue Technical Support

Credit /
Creative & Account Servicing – Vicky Yu
Design – Carol Wong & Ian Chu
Program – Walter Cheung & Nam Chan
Producer – Nick Chan
Event Management – Wilson Chong

 

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