2019 BMW LOFT3 Pop-Up Event

3 Series, is a best seller in BMW model family. BMW appoint ViDe team to develop Full Interactive Experience to present 3 Series core function and technology, and also want to deliver some key message relate to 3 Loft Pop Up Event. Visitors finish the RSVP registration to get the digital event mobile pass, and arrive the 3 Loft event venue to tablet QR scanning. When visitors event mobile pass finish the activation. Visitors can take the mobile pass to enjoy different check points.

360 Interactive Explorer
Touch the 65 touch screen to browse 3 series indoor environment, visitors can touch different point to activate the accessories details and video.

Multi-Screen Interaction
Set up 55 touch screen as a 3 Series library, visitors show the QR code to activate all the 3 Series video, also can drag and drop to view the 3-Series new model video and image.

Voice Recognition
When visitors speak HEY BMW to activate the game, visitors need to speak different situation key word to activate the video. Application educate the visitors how to use of BMW voice control system with the interactive way.

LED Floor
Set up a QR code device for LED floor for visitors scanning to make down the check point record


Client /

Role /
Design & User Interface
Web-Based Programming
Game Application & Programming
Voice Recognition Programming
Server Integration
Hardware Installation & Support

Credit /
Account Servicing – Jacky Lui
Producer – Nick Chan
Design – Ian Chu
Web Programming – Benice Tang & Chris Yip
Voice Recognition – Walter Cheung
Game Programming – Nam Chan



Multi-Screen Interaction




Voice Recognition



360 Explorer



Event Highlight


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