M TOWN COLLEGE Event Launch – Customise ID Card Experience

As launching the M Series model, BMW designed a game event for customer engagement; ViDe team produce a customize ID card program to let visitors who can create a unique interactive experience in the launch event.

ViDe team support to create the registration site and back-end system for the players to obtain their ID card. After filling all personal information, players can choose different icons for their ID cards and then scan the QR code to print out the ID card by using our printing machine. Also, customers finish all event journey and show the QR code, will output the “event college certification” to customers as souvenir.


Client /
BMW Hong Kong & Imagine Lab

Role /
User Interface Adaptation
HTML Development
Event RSVP Program
Customise ID card program
Hardware Rental
On-Site Event Tech Service Support

Credit /
Account Servicing –  Phoebe Chow
Design – Ian Chu
Web Program – Chris Yip
Event Site Tech Service – Anson So



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