BMW

In 2023, BMW brand agency appoints ViDe team to produce the ///MPLIFY YOUR PASSION event interactive engagement part. We develop the digital journey & interactive gaming to present the BMW ///MPLIFY YOUR PASSION three-day event. Customers can register on the event RSVP website first to get the digital QR code, when arrive at the event venue, customers can show the QR code for activation & get the customization character card as a souvenir. We set up 3 different digital games as the checkpoints game part, when customers finish the checkpoints, can get gifts and souvenirs; and also produce the digital car racing game for the visitors experience.

Client /
Imagine Lab

Role /
Design Adaptation
Game Programming
Character Card Programming
Digital Touch Gaming
Immersive Car Racing
Hardware Rental
Event Technical Support