THE 7 Element Pop-Up Store #Digital Gaming Program

THE 7 is the luxury model in the BMW family. In 2020 Dec, brand appoints ViDe team to develop the digital program for visitors O2O experience. Visitors can fill-in the personal information in the website. Then receive the confirmation message, customers can visit the pop-up store venue to activate the program, tablet will show the reward and incentive to customers for redemption.


Client /

Role /
User Interface & Production
Animation Adaptation
Web HTML Development
Checkpoint Activation Program
WhatsApp Business API
Hardware Rental

Credit /
Account Servicing – Nick Chan
Design – Ian Chu
Program – Walter Cheung



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