Lead The Charge Brand Activation Event – The New 5 Series Launch

In 2020 Sep, BMW Launch the “Lead The Change, The New 5 brand activation”. Customers need to finish the RSVP pre-registration website. When customers arrive at the event venue, scan the QR code to activate the mobile web pass, customers also receive the WhatsApp confirmation message as web pass activation. Customers can show the web pass QR code to check-in different event check-points. If customers finish all check-points, will pop up the Whatsapp message for customers to redeem the souvenirs.

Client /
BMW Hong Kong

Role /
User Interface & Production
Web HTML Development
WhatsApp Business Chatbot Integration
Event Mobile Pass Check-point gaming
PHP Development

Credit /
Digital Producer –  Nick Chan
Account Servicing – Phoebe Chow
Design – Ian Chu
Program – Walter Cheung



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