BMW Hong Kong

New X3 Launch – Virtual Reality Experience

With the launch of BMW New X3 model, BMW explored Virtual Reality as the medium to communicate its product benefits in a interactive and new way.

ViDe Insight collaborated with BMW together to create a movement experience through VR, where the consumer is immersed inside an BMW New X3 inside environment and has to go through different challenges via his/her movement. The experience leads the consumer to feel the comfort fit of the product through his own movements.

Using interactive 360 virtual reality graphics is the most powerful way to showcase a product or service, and gives your audience the chance to get hands on with your brand. Along with a VR device, visitors are driving new X3 over desert in a immersive environment.

In combination with different technologies, ViDe Insight achieved to design and create an experience, that deliver the New X3 innovative driving experience to every visitor.

Role / 
User Interface Production
Virtual Reality Production
360 Video Adaptation
Virtual Reality Device Rental and Support
On-Site Technical Support

Credit /
Nick Chan, Ian Chu & Nam Chan
Event Production: Untitled Limited

 

Virtual Reality Experience 

 

 

Event Highlight 

 

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