BVLGARI is one of the luxury perfume brands in the global market. In 2023, brand marketers appoint ViDe team to develop the web augmented reality program to engage the retail store visitors. Visitors can scan the QR code to activate the web game, browse the website to open the camera to recognize the perfume product, and then activate the rain-augmented reality effect. Finally, the program will show the perfume details and brand story for visitors’ reference.
BVLGARI Travel Retail
Web Augmented Reality Development