Calvin Klein

CNY Travel Retail Digital Activation Game

Calvin Klein is a key account in ViDe Insight Group. In 2023, brand marketers appoint the team to produce the digital activation in Hainan Sanya for the Travel Retail CNY campaign. Customers can visit the store and engage with the machine, we develop the digital game, and when customers pass the challenge, can take the souvenirs and share the result on social media. Also, ViDe team handle the event production and event management in the activation campaign in the CNY period.


Client /
Calvin Klein APAC

Role /
Design Production
Unity Development
PHP Development
Hardware Rental and Support
Event Production
Event Management

Credit /
Account Servicing – Vicky Yu
Design – Charlie Hung & Carol Wong
Program – Nam Chan
Event Support – Eric Kwok




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