Calvin Klein is one of the global key accounts in ViDe Insight group. In 2022, brand marketers appoint ViDe team to develop a virtual carnival for CNY’s new collection launch. ViDe team develop the full concept for virtual carnival, customers can access the URL link and QR code to browse the virtual website. This project covers Hong Kong, Macau, Singapore, Malaysia, and Taiwan to engage the APAC market customers. When customers choose the language they can start the virtual journey. We develop different game zone for customers’ experience. CNY Virtual Carnival has the Luck of Money, Luck of Love, Lucky of Career and Make a Wish. When customers finish all the check-points, the web program will show the souvenirs offer, customers can go to the retail store to get the gifts. CK 2022 CNY Virtual Carnival got outstanding performance in online store channel and retail channel traffic in APAC region.
Luck of Career / Tic Tac Toe Jackpot
Customers need to touch the joystick to find the tiger image, then find the same image 3 times than can get the online store promo code for shopping.
Luck of Love / Love is All Round
Customers need to swipe the screen to walk around the Peach Blossom, then the program will display the customer’s love fortune in Tiger year, and also display the Calvin Klein MEN / WOMEN fashion accessories collection
Lucky of Money / Wealthy Coin Dozer
Customers tap the screen to throw 1 coin on the moving deck. Push more coins down to the edge to get higher scores. Receive a special prize when the score is over 200 and a grand prize when the score is over 400. A higher score can redeem the high offer promo code. When customers want to earn more coins, can click the “Invite to friends” to get 5 extra coins to continue the game.
Make A Wish / Chinese New Year Sky Lantern
Customers need to decorate the sky lantern with blessing stickers and share their wishes with their beloved. When customers finish the decorate the sky lantern can drag the lantern to the virtual sky to make a wish.
Client /
Calvin Klein APAC Office
Role /
Create Concept
User Interface Production
Animation Production
Web HTML Development
Web Unity Development
Mobile Web Development
APAC Server Support
