CALVIN KLEIN

Chinese New Year MYCALVINS 2021 Collection Launch – Interactive Retail Activation

Calvin Klein is the American fashion brand in the global market. In 2021, the brand appoints the ViDe team to design an interactive experience for MYCALVINS 2021 collection launch and produce the O2O retail experience to engage the customers and drive the sales lead. Customers can browse the mobile site through the QR code scanning and brand social page, then can create a custom-made CNY digital greeting card with LOVE , FAMILY and WEALTH luck; digital program include the stickers for customers designing their digital greeting card, when customers finish the design, program will transfer the art piece as digital copy and unique QR code to enjoy the O2O retail experience. Customers take the QR code to visit the retail store, we produce the interactive machine in K11 and Time Square store, when customers show the QR code for machine scanning, will activate the the program; then interactive machine will display the digital draw lots animation to show customers 2021 Chinese new year type of luck; machine will also print out the digital souvenir with discount coupon to customers.

 

Client /
Calvin Klein Hong Kong

Role /
User Interface & Production
HTML 5 Development
Unity 5 Game Development
Custom-Made Coupon Printing
Redemption Programming
Hardware Rental
Game Machine Production
Technical Support

Credit /
Account Servicing – Phoebe Chow
Design – Ian Chu & Pinky Li
Web Program – Benice Tang
Game Program – Chris Yip
Production – Eric Lo

 

 

Digital Campaign PART

 

 

O2O Experience PART

 

 

 

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