7-Eleven x Carlsberg Concept Store – Second Screen Digital Gaming

In 2021, the brand event agency works with ViDe team to develop the second screen gaming to engage the concept store visitors. Customers can scan the digital screen QR code to connect the game, when connecting the game, customers can use their own mobile device to control the digital basket to collect the Carlsberg product to earn the points. Customers can use game reward points to redeem the brand souvenir in the concept store.

Client /
Carlsberg & Pico Group

Role /
User Interface & Production
Game Program Development
Hardware Rental
Event venue technical support

Credit /
Account Servicing – Phoebe Chow
Design Adaptation – Ian Chu
Game Program – Chris Yip
Technical Session – Anson So


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