In 2025, ViDe team works with AllRightsReserved to launch the “Chiikawa Days” large-scale exhibition at K11 MUSEA’s MUSE EDITION, bringing the beloved Chiikawa universe to life through a vibrant, immersive journey. ViDe Insight was appointed to craft an innovative, multi-sensory experience that captivated visitors by blending interactive technology with the charm of Chiikawa’s “clothing, food, housing, and travel” themes.

Visitors received a special package featuring an RFID-enabled glowing “Chiikawa Adventure Wand,” which activated various sensory devices throughout the exhibition. These devices, designed by ViDe Insight, included sound effects, lighting interactions, smoke and water vapor effects, and triggered animations, allowing guests to engage with Chiikawa’s whimsical world in iconic scenes such as the internet café, “Lang” ramen shop, prison, three-star restaurant, and the thrilling “Adventure Battle” zone. The immersive experience also featured Hong Kong-exclusive elements like the “Dim Sum” space, alongside classics like the “Rice Cooker” installation, creating a delightful and memorable journey for all attendees.

This activation transformed complex storytelling into an engaging, interactive adventure, seamlessly presenting Chiikawa’s narrative through cutting-edge event technology. The exhibition not only entertained but also fostered a deeper connection with the brand, leaving visitors with lasting memories of their Chiikawa adventure.

Brand /
AllRightsReserved

Role /
Design Adaptation
Program Development
RFID Programming
Multi-Sensory Interactive Device
Hardware Technical installation