DBS Bank

Full Interactive Experience Zone – Longines Master 2019

The Longines Masters, is a worldwide event in every year. Established in three of the world’s most iconic cities – Paris, Hong Kong, and New York – the Longines Masters series, “Grand Slam Indoor of Show Jumping” is renowned as one of the most prestigious equestrian events in the world. In 2019, DBS Bank launches the digital banking zone in the event venue for visitors engagement. The Longines Masters is a real «meeting point» bringing together a broad spectrum of people including VIPs, global leaders in business, the public, equestrian enthusiasts, family, and friends. DBS Bank wants to through the interactive experience to deliver the brand message and core service to event visitors and potential clients.

Digital Banking Zone *Interactive Tablet
The tablets are responsible for presenting DBS products in an intelligent way. DBS Omni and DBS iWealth apps are the highlight products that DBS wish the guests can download the applications so that they can catch up on the latest information and have better financial management through the apps.

The tablets are developed will few functions:
-Looping banner interface
-Video and Poster transforming button.

Digital Banking Zone *Lucky Draw Mini-site
To increase the guest involvement in the event, ViDe assists DBS to provide an online lucky draw mini-site. When guests use their mobile to scan the QRcode showed on the interactive tablets, they will be directed to a lucky draw mini-site. First, they need to enter their personal information to join the lucky draw. After they submitted the form, their lucky draw result will generate immediately with prize animation. They will receive a SMS message of the prize information and how to redeem the prize. When guests arrived in a particular booth, showing the staff the SMS message and the staff will help them to enter a redemption code to finish the redemption process. With all mini-site development, we had set up with rules that every phone number and email address are only able to registrant once to ensure more guests can enjoy the taste of lucky draw.

Whisky Workshop *Walk-in Registration*Check-in System*Workshop Lucky Draw
Whisky Workshop is designed for the VIP guests to enjoy. First, they need to enter their information and select the workshop time-slot. Second, before they participant the workshop, they need to check-in with their account to ensure they will appear on the coming lucky draw pool. Third, after they enjoyed the whisky workshop, the speaker will use an iPad to do the lucky draw. Speaker can touch the screen to perform an action of picking the lucky person. Then, the winner’s name will be shown on the card which representing the result.

Interactive Jockey Game
As the highlight point of Longines Master is the equestrian sport. DBS wish the guests can also able to taste the pleasure of horse rising. ViDe designed a horse rising game which is controlling by two buttons: Red to jump; Green to run. The game is imitating by the equestrian game, which is the guests need to run and go through the hurdle as fast as possible to make a better rising record. By developing the game controllers with two buttons and the speed of pressing the button will determine the running speed, to increase the excitement of playing the game. After the guests had finished the game, the program will direct them to photo taking so that they can do social sharing. After they had taken the photo, it will in sync with the iPad. They need to enter their email so that they can receive the photo via email.


Client /
Imagine Lab / DBS Bank

Role /
Visual Adaptation
Interactive Programming
WebApps Programming
Server Integration
Route Map Monitoring
Pre-Schedule Programming
Event Management & Support
Hardware Installation & Rental

Credit /
Account Servicing – Grace Lam
Producer – Nick Chan
Interactive Programming – Nam Chan
Web Programming – Chris Yip & Benice Tang
Event Technical Support – Grace Lam & Ian Chu



Digital Banking Zone *Interactive Tablet



Digital Banking Zone *Lucky Draw Mini-site



Whisky Workshop *Walk-in Registration*Check-in System*Workshop Lucky Draw





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