DFS unwraps the pure magic of Christmas with its carefully curated holiday surprises! This festive season, the Hong Kong stores transform into a sparkling wonderland, inviting every guest to immerse themselves in pure festive joy and unforgettable moments.

The DFS team is thrilled to collaborate with the incredibly creative ViDe team to bring this holiday campaign to life. Together, they have created a truly standout experience centered around the dazzling Sparkling Advent Calendar — a highlight designed to spread smiles and excitement every single day in December.

After making a purchase, the guest simply joins the interactive game to reveal the exclusive grand prize specially reserved for that day. The experience begins with a stunning giant gifting box featuring the Sparkling Advent Calendar. Vibrant numbers and festive patterns dance across the screen, with delightful surprises hidden behind every single slot, creating a sense of wonder the moment the guest approaches.

Once the guest completes their shopping, they scan the receipt to instantly activate the game. Then, all it takes is a simple press on today’s date number to unveil the exclusive daily grand prize — with a 100% win guarantee! Feeling extra lucky, the guest can also try other numbers to discover even more fantastic prizes waiting to be claimed.
Guests are invited to step into the holiday sparkle, create cherished memories, and let the festive magic light up the season at DFS Hong Kong. The joy awaits — this limited-time experience should not be missed!

Brand /
DFS Group

Role /
Idea Generation
Design Production
Game Programming
Hardware Rental
Event Production for HK & Macau
Technical Support