Parfums Christian Dior

Dior Atelier of Dreams lights up Travel Retail Pop Up Event Launch

Parfums Christian Dior launched the Travel Retail Christmas event at the Hong Kong International Airport. Brand marketers appoint ViDe team to produce experiential events for airport visitors. The activation is in place duration 2023 Nov until year end. Its highlight is a giant Christmas tree airside, while travelers can also discover the Dior Atelier of Dreams pop-ups located in East Hall North and East Hall South. In the event opening ceremony, we arranged the crew as festival music and classic dance performances. Visitors can take the photo through our event helpers to print out the Christmas photo print as souvenirs. The event also provides the art of Gifting selections featuring personalized services.

Client /
Dior Travel Retail APAC

Role /
Design Production
Program Development
AR Photo Program
Event Management
Technical Support


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