Dior Beaute

2018 Dior Midnight Wish VIP Dinner

Dior, one of key account in ViDe Insight. In 2018 Autumn, Dior launches the Midnight Wish VIP Dinner in The Peninsula Hotels. Dior also appoints ViDe team to develop the digital event management system and LED lighting stick experience in the event for guest engagement.

Guests arrive at the event venue, staff will show the IPAD RSVP portal for guest registration to get the event ePass. When guest activates the ePass, can through ePass collect the checkpoint stamp for gift redemption and workshop experience. When guests finish all checkpoint, ePass will have a notification for redemption reminder.

Another event highlight part, LED lighting experience, ViDe team produce an interactive lighting illustration output. When guest enjoys the LED lighting stick, the photographer will capture the photo and sync to IPAD photo gallery. Guest can choose the photo in the gallery for social share. We got the great result in the event, over 90% of guests have a good comment in lighting experience part. and also provide a post-campaign data for client evaluation event traffic.

 

Client /
Dior Beaute

Role /
User Interface
UX Modelling
Photo Capture Application
Digital Event Management
Lighting Stick Output Application
Hardware Production and Installation

Credit /
Account Servicing – Helena Wong
Producer – Jacky Lui
Design – N Choi
Web Programming – Chris Yip & Benice Tang
Apps Programming – Kevin Leung

 

 

 

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