Step into a world where science meets wonder at the “Gut Venture” exhibition in Ho Chi Minh City. Launched on March 29, this two-day, free-entry event is a groundbreaking fusion of cutting-edge AI and immersive 360-degree LED technology, inviting you on an unforgettable journey through the fascinating realm of gut health and probiotics. Designed to raise public awareness about digestive wellness, this interactive adventure transforms complex health concepts into an experience that’s as entertaining as it is enlightening.

In partnership with a leading brand agency, our team at videinsight.asia has crafted a multi-sensory spectacle under the theme “What makes a probiotic effective?”. Through themed zones, interactive storytelling, and stunning visual displays, visitors uncover the secrets of gut microbiota and its profound impact on overall well-being.

A Journey Through Innovation and Discovery
Your adventure kicks off at the Gutventure Lounge, where you’ll snap Instagram-worthy photos and receive a personalized QR pass—your ticket to unlocking the wonders ahead.

Prepare to be dazzled as you step into the exhibition’s showstopper: the 360-degree LED Gut Tunnel. Surrounded by larger-than-life animations, meet Baci and Clau—probiotic superheroes inspired by the beneficial strains in Erceflora’s supplements. This mesmerizing tunnel immerses you in the dynamic world of the human gut, making science feel alive.

The excitement peaks in the immersive LED room, where you take the reins. Using an iPad, design your own “intellispores” and watch them burst to life on the surrounding screens. This hands-on, personalized feature turns learning into a creative, memorable moment.

As your journey wraps up, scan your QR code to see your personalized photos showcased, capturing your moments of awe and discovery throughout the exhibition.

Education Meets Entertainment
Beyond the fun, “Gut Venture” delivers eye-opening insights into gut health. Learn how microscopic allies in your gut influence your wellness and what sets an effective probiotic apart. It’s the perfect blend of entertainment and education—complex science made simple, engaging, and accessible to all.

In today’s fast-paced world, where digestive disorders plague millions due to modern lifestyles, “Gut Venture” spotlights a vital message. More than an exhibition, it’s a movement to empower you with knowledge and inspire healthier living. This exhibition doesn’t just showcase the science behind Erceflora’s probiotic supplements—it proves how technology can turn education into an adventure you’ll never forget.

Brand /
Erceflora Vietnam

Role /
Design Adaptation
User Journey
Program Development
Technical Support