Unwrap pure holiday magic with Estée Lauder’s dazzling “Joy Unwrapped” interactive installation: an awe-inspiring crimson gift box that transforms the beauty hall into a captivating winter wonderland. Topped with a dramatic oversized satin bow and surrounded by glittering ornaments, this festive icon invites every traveler to step into the celebration. The ViDe team is honored to bring this joyful, immersive experience to life.
The excitement truly begins when guests receive their exclusive lucky coin with any purchase and approach the golden slot machine at the heart of the installation. Drop in the coin, and the ring of elegant EL medallions ignites in a breathtaking light-chase sequence—glowing brighter and faster until the lights dramatically pause on one winning medallion. With a magical flourish, the chosen gate opens, revealing a beautifully wrapped surprise—deluxe minis, limited-edition holiday treasures, or other irresistible treats—waiting for you to unwrap and make your own.
More than just a gift, “Joy Unwrapped” is a heartwarming ritual of anticipation and delight that sparks genuine smiles and unforgettable memories. Whether you’re rushing through the terminal or savoring the festive mood, this larger-than-life red gift box guarantees you’ll leave with an extra glow and a perfectly wrapped piece of Estée Lauder magic to cherish all season long.