Estee Lauder

Digital Engagement Game for Product Launch

Estee Lauder is a global premium skincare brand. In 2020, the brand launches the Advanced Night Repair event and works with PR agency and our digital production team to produce the interactive experience for the event guests. Produce the immersive area for event guests photo-taking, when guests walk through the LED floor, will activate the animated video in the LED device. Also, install the projection device, produce the animate effect for photo opts backdrop projection. Event guests can walk through different interactive photo opts area for photo selfie. In the digital zone, guests can enjoy the digital music challenge game, guests need to listen to the game sound beat, and touch advanced night repair icon to collect the points; when finishing the challenge can enjoy the special design biscuit.

 

Client /
Sensation Studio Thailand

Role /
User Interface & Production
Animation Production
Projection Experience
HTML Programming
Hardware Rental
Event Management & Support

Credit /
Project Management –  Oscar Wanla
Design & Program – Nunista Elle
Technical – Ruby Alice Goh

 

Immersive Zone

 

Digital Game Challenge

Highlight

 

 

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