Estee Lauder is a global premium skincare brand. In 2020, the brand launches the Advanced Night Repair event and works with PR agency and our digital production team to produce the interactive experience for the event guests.
Produce the immersive area for event guests photo-taking, when guests walk through the LED floor, will activate the animated video in the LED device. Also, install the projection device, produce the animate effect for photo opts backdrop projection. Event guests can walk through different interactive photo opts area for photo selfie. In the digital zone, guests can enjoy the digital music challenge game, guests need to listen to the game sound beat, and touch advanced night repair icon to collect the points; when finishing the challenge can enjoy the special design biscuit.
User Interface & Production
Event Management & Support
Project Management – Oscar Wanla
Design & Program – Nunista Elle
Technical – Ruby Alice Goh
Digital Game Challenge