Estee Lauder

Micro Essence Pop Up Store

A pop-up store event to promote Estee Lauder new product, Micro Essence in Habour City.

Based on the retail activation with the loyalty program, we developed a 42″ display monitor which let the customers play the touch-based game and finish the challenge game. Finally, could share it on different social media as well.

ViDe team also apply the loyalty program (tablet based) for new customers acquisition and key customers engagement.


Client /
Estee Lauder

Role /
User Interface
Application Development
Animation Production
Always-On CRM
Pop Up Store Production and Support
Hardware Device Rental and Support

Credit /
Account Servicing – Nick Chan
Project Management – Nam Chan
Design – Ian Chu
Program – Kevin L


Application Highlight 

Event Highlight 



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