Estee Lauder has curated a captivating pop-up store experience at the Hainan Sanya CDF International Duty-Free Shopping Complex. In collaboration with the ViDe team, they have introduced an immersive 180° Video Capture Experience to engage visitors. Guests are invited to step onto a stage where they can capture a unique video by rotating the camera from 0 to 180°. To share the joy, participants can retrieve their softcopy from the friendly staff and post it on social media, spreading the excitement and delight of their Estee Lauder experience.

Brand /
Estee Lauder Travel Retail

Role /
Design Adaptation
Program Development
Technical Support