To arouse the public awareness towards Estee Lauder Advanced Night Repair which is able to help skin resist dry weather, to drive traffic from online to offline, and to provide customers with unique experience, ViDe Insight was appointed to create an retailtainment project.
A vending machine gaming is built and 2 digital game installations are set in pop up store. Users are required to submit an online form in IPAD based application for registration.
They are then invited to join to play the red pocket touch challenge game. To interact with the installation, users simply enter their mobile number on the game screen and vending machine gaming application will identify the user number in backend CRM system.
Players can touch the different colour red pocket (red and yellow colour) and ANR product to collect the points. When get over 6000 points in interactive game vending machine will output the ANR offer card to users. If users get under 6000 points also can get the simple souvenirs for CNY celebration.
To thank users for participation, prize is given after the red pocket interactive game. Game results can be shared on facebook to challenge their friends and to attract more participation. In just 3 days, 2,000+ online registrations and 1,700+ in-pop up store participants are recorded.
Idea Generation with User Experience Modelling
Digital Event Management
Event Material Production
IPAD-based registration Platform
Video & Animation Production
Vending Machine Interactive Gaming
Hardware Device Rental and Support
Nick Chan, Ian Chu & Pearl Chu
Producer – Nam Chan