2021 Explore the Wonders of Kombucha TR Launch Event – Full Interactive Journey

Fresh Travel Retail is a skincare brand in LVMH group. In 2021, brand agency appoints ViDe team to develop the full interactive journey in the Pop-up store in the China Sanya International Duty-Free Shopping Complex. We design the full journey in the event, customers need to scan the QR code to fill in the personal information to activate the pop-up store digital pass. With highlights of augmented reality games embedded within the event journey, visitors will transform themselves into the five zones of traditional elements (gold, wood, water, fire, earth), visitors can take the digital pass to open the web camera to scan the five zones image and product to finish the game task. In the event, visitors will be impressed by the graffiti art ambiance in the store, we apply interactive technology to deliver the customizable digital graffiti experience, visitors can take the digital spray to illustrate the graphic, the program will record the art piece and print out the art paper for tote bag customization.

Client /
Fresh Travel Retail / IGOO Activation

Role /
User Interface & Production
Digital Graffiti Programming
Web Augmented Reality Application
Hardware Rental
Event Technical support

Credit /
Project Management- Rosa Cheung
Design – Charlie Hung
Animation – Ian Chu & Mingyan Chan
Web Program – Chris Yip & Katie Chow
Unity Program – Nam Chan


Digital Pass with Augmented Reality



Digital Graffiti with Interactive Spray


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