Givenchy Beauty

Dress Your Lips Party – Vending Machine Gaming with Interactive Roadshow

Objective 
This project aims to promote Givenchy’s lip collection products and helps strengthen brand image and improve customers’ perception. Therefore, a comprehensive O2O engagement is created in order to attract target audience.Givenchy Dress Your Party digital program contains three part, a party registration site, a vending machine gaming and tablet application.

Execution
A party registration site is developed and launched before the event. Visitors can register their information and get a unique mobile message before going to Dress Your Lip Party. Each mobile message have a unique hyperlink for identify user event record.

Once they reach the venue, they can go to the digital installation and activate the machine with their unique mobile message.
Participants join a vending machine game and they need to finish the matching game relate to their personality and habit, and also have the puzzle game challenge., product samples are given as a reward.

The vending machine provides visitors with a virtual experience of creating a Givenchy Gift card for themselves. The mechanism of the vending machine is simple yet remarkable. Visitors can easily share the event on social media and obtain a gift.

On the other hand, ViDe team provide the tablet application for visitors walk-in registration. Moreover, there is a QR code on the walk-in registration tablet apps. When people scan on that code, they will be directed to a mini-site so that they can share it easily on social media and join the vending machine gaming instantly.

In additional, event also have “Haute Couture” product decoration and photo hash tag gaming. After participants have finished all of them, a gift card will be given to them. Participants can use the gift card to redeem a brand product sample.

Role / 
User Interface
Mobile Site Development
Event RSVP Program
Guest Check-in programming
Vending Machine Game Development
Gift & Premium Production
Game Video Production
Booth Production

Credit / 
Nick Chan, Ian Chu, Nam Chan, Henry & Walter Cheung


Roadshow Tablet Application

Vending Machine Gaming 

 

Party Gift Card for Redemption 

 

Dress Your Lips Party Highlight 

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