Givenchy Beauty

L’INTERDIT Launch Roadshow for Travel Retail Promotion

Givenchy is a French luxury fashion and perfume house. It hosts the brand of haute couture clothing, accessories, and Parfums Givenchy, perfumes and cosmetics.

In 2018 autumn, Givenchy launch the new product L’INTERDIT perfume; and client appoints ViDe team to develop digital activation project for Travel Retail promotion.

We design the user experience modeling and interface to integrating new product element. Applying brand video and quiz to deliver the L’INTERDIT perfume edge and message to tourists and customers.

Customers arrive at the DFS pop up store and need to watch the brand video and answer the quiz for souvenir redemption. ViDe team also support the hardware and network setup for convenience project execution.

 

Client /
Givenchy Beauty

Role /
User Interface
UX Modelling
Web Application Development
Video adaptation and production

Credit /
Project Management – Helena Wong
Design – N Choi
Program – Chris Yip

 

 

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