Gucci Beauty

Gucci Bloom Pop Up Store

Gucci, one of Italy’s most prestigious fashion houses, Gucci has long been famous for impeccable craftsmanship and a sophisticated vision that’s both modern and steeped in tradition. From luxury accessories and fragrances to tastefully handcrafted shoes, Gucci has established a legacy of high-quality fashion that continues to evolve and excel.

Gucci fragrances launch the Bloom new product and would like to target the potential customers in pop up store. A campaign site that promotes new product launch. It helps to increase the product exposure by filling an online registration form to redeem free sample. The campaign has successfully drawn 2,000 registrations within 2 days from mobile acquisition channel. Online mini test & KOL testimonial.

Client / 
Gucci Beauty

Role / 
User Interface
Mobile Targeting Media
HTML Development

Credit / 
Ian Chu, Nitta Yam

 

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