This November, Guinness—an iconic Irish beer brand with over 250 years of rich heritage—will bring an extraordinary experience to Hong Kong with “Mastery of Guinness”. From November 14 to 17, 2024, beer enthusiasts and curious passersby can immerse themselves in the art of Guinness at two vibrant locations: Fashion Walk in Causeway Bay and The Forest in Mong Kok.

To elevate this one-of-a-kind event, Guinness’s brand agency has partnered with the ViDe team to deliver a truly interactive and unforgettable journey into the world of beer mastery. Guests will enjoy expert-led sessions on the perfect Guinness pour, unlocking the secrets behind achieving that legendary creamy head. Taking the experience to the next level, attendees can indulge in a cutting-edge beer “latte art” service, where personal photos are printed directly onto the beer foam—turning each pint into a masterpiece.

For those who master the art of pouring, the rewards are as unique as the experience itself. Guests can personalize their very own Guinness pint using a beer foam printer, complete with their chosen photo printed on the foam, and receive a commemorative certificate celebrating their craftsmanship. Best of all, entrance is completely complimentary, allowing everyone to savor their freshly poured Guinness on-site and share in the joy of this interactive beer adventure.

Whether you’re a longtime fan of the iconic stout or simply looking for a fun and innovative experience, “Mastery of Guinness” promises to blend tradition, creativity, and unforgettable memories in the heart of Hong Kong. Don’t miss this perfect pour—join us and raise a glass to the art of Guinness!

Client /
Guinness, What IF Event

Role /
Design Adaptation
Program Development
Hardware Rental
Technical Support