Hang Seng Bank is a well-known financial services brand in the Hong Kong market. In 2022, brand marketers appoint ViDe team to produce the full experience for “Miniature Insights” branding campaign including digital activation and event production. We produce the event exhibition booth in the Central Market venue and set up a large digital screen to display the “Miniature Insights” video series. Also, produce the “mini booth area” for the public the chance to get up close and personal with miniature characters that star in the series. The project’s key highlight part, we develop a digital booth for visitors to take the selfie and then the program will transfer the photo to be miniature character, visitors can adjust the character in the digital program; and the program will output the character as QR code for visitors download and social share.

Client /
Hang Seng Bank

Role /
Design Production
HTML Development
Unity Game Development
Hardware Rental
Exhibition Production
Event Management