Hennessy VSOP

2021 RefikAnadol Launch – SENSE OF HERITAGE Immersive Experience

Hennessy VSOP is the luxury spirits brand in the MHD group. In 2021, the brand appoints ViDe team to develop an immersive projection experience in the SENSE OF HERITAGE event for guests’ engagement. Customers can register their personal information in the RSVP event pass first. When customers arrive at the event venue K11 MUSEA, they can show the digital event pass for activation. The event booth has an emotion recognition device for event guests, when guests wear the device, the display screen will show and analyse their emotion; then output the immersive visualisation animation; guests can enjoy the immersive projection photo capture and selfie to experience the visualize the different senses of Hennessy V.S.O.P Privilège.

Client /
Hennessy VSOP / What IF Event

Role /
User Interface & Production
Immersive Projection Development
Web Program Integration
Hardware Rental
Event Technical support

Credit /
Project Management- Nick Chan
Design Adaptation – Ian Chu
Program – Chris Yip
Technical – Anson So

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