Hoegaarden

New Hoegaarden Rosée Thailand Launch – Digital Activation

Hoegaarden is a global famous white beer. In 2019, the brand launches the new product Hoegaarden Rosée and wants to apply some digital elements for event launch and digital activation.
Brand event production agency appoint ViDe team to produce an Instagram print box, customers can upload the photo in the Instagram with the campaign hashtag, the program will sync all the photo in the touch screen. Then the customer can choose the favorite photo for print-out.
For channel activation, roadshow helpers will show the instant-win machine and walk through the different tables, bar and restaurant’s customers can insert the card to check the lucky draw result if the customer gets the big gifts, the machine will have sound effect to inform instant win result.

 

Client /
Lighting Factory Thailand

Role /
User Interface Production
Ice Breaking Web Game
Instagram Print Box
Instant Win Machine

Credit /
Account Servicing – Oscar Wanla
Design –  Nunista Elle
Program Producer – Chanisara Orgawan

 

 

Digital Activation

 

Event Highlight

 

 

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