Hong Kong Jockey Club

HK DERBY 2021 Horse Racing Event – Social Augmented Reality Filters

Hong Kong Jockey Club launch the HONG KONG DERBY 2021 Horse Racing Event, brand marketers appoint ViDe team to develop the Spark Augmented Reality Filters to engage the audience and event guests. In the event period, the audience can browse the link in the HKJC Racing social page and the event venue QR code to open the augmented reality application to enjoy the experience, audience can selfie with their favorite Derby horse and share to their social media channel.

Client /
Hong Kong Jockey Club

Role /
User Interface & Production
Augmented Reality Development
Animation Production
Campaign Management

Credit /
Account Servicing – Sophie Yeung
Design – Pinky Li
Program – Benice Tang


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