In 2022 CNY, Hong Kong market is not suitable to launch the physical activation, then HKJC appoints ViDe team to develop the web augmented reality experience to engage the mass audience. Customers can choose a selfie with the God of Fortune or take a photo in the virtual racing club venue. The program has the augmented reality feature to let customers enjoy the HKJC horsing racing Chinese new year vibes anywhere. Customers who finish the AR experience can download the soft copy on the web page to share to the social media channels.

Client /
Hong Kong Jockey Club

Role /
Design Production
Animation Adaptation
Web Chroma Key Programming
Augmented Reality programming
Server & Hosting Support