Exclusive Basel Novelties – The Art of Fusion Event

Hublot, is a luxury watch brands in LVMH group. In April, brand launches the special event including a special edition by Sang Bleu and Richard Orlinski.
Brand client appoints ViDe and What IF event to execute the interactive experience to engage the event guests and deliver the collection key message.

Guests can show the event QR code to helper scanning for digital activation, then walk through different check-point to experience the Hublot event. In the Ferrai area, guests can watch the interactive show with lighting,  audio, and animation for experience the Hublot Ferrari collection. In this event, also design the animate photo-ops in Sang Bleu and Richard Orlinski area. Guests can take the selfie when unlocking the check-point.
In the event venue 3/F, set up the personality game application, guests need to choose the favorite collection to analysis which cocktail matching with guests.


Client /
HUBLOT & What IF event

Role /
User Interface
Animation Adaptation
QR Code Digital Check-point application
Unity 5 Application
High Performance Server Integration
Digital Hardware Rental

Credit /
Account Servicing – Jacky Lui
Design – Ian Chu
Producer – Nam Chan & Chris Yip
Project Support  – Helena Wong & Alex Lai


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