Hyundai

Kona Launch Pop up Store – Lighting Painting Experience

Hyundai, an automobile brand from Korea. In 2019, brand launches the new model KONA and would like to add the interactive element in car show event for visitors engagement.

KOMA is an energetic model and targets young potential audience. That why apply the lighting painting interactive photo in a car show event and use of “Light” to represent the new model key message. Event staff will share the lighting device to visitors. Visitors can take the device and draw the illustration. The program will set the slow motion to capture lighting illustration. Also, we set the photo gallery outside photo capture room for visitors to check their record.

 

Client /
Imagine Lab / Hyundai

Role /
Visual Adaptation
Slow Motion Capture Programming
Lighting Capture Application
Server Integration
Hardware Installation & Rental

Credit /
Project Management – Nick Chan
Visual Adaptation – Ian Chu
Programming – Kevin Leung
Event Setup Support – Chiu Tsun & Grace Lam

 

 

 

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